What is BPM? When we think about Business Process Management
(BPM), we often think of ‘expensive’ or ‘for large companies’. Maybe you can
also think that ‘it takes up too much management time’ or ‘we are not ready for
that yet’. Is that really what lies behind BPM?
All those perceptions are wrong. In fact, a Small or Medium
Enterprise should worry the most about its business processes in order to grow
faster. No organization should postpone this issue until it’s too late because
the solution might not be as simple.
Companies that want to have a chance in the market should
start by managing its business processes. Certainly, maximizing customer
satisfaction and internal efficiency are crucial to growth. Business Process
Management Examples
Now we will present the BPM discipline in a simple and
business-oriented language. Hence, we will list typical problems and worries,
showing why this is such an urgent issue. The sooner you start applying BPM
solutions, the better your company will operate.
What is BPM?
Business Process Management is a discipline (methodologies +
technologies) to improve business processes that sustain your operations. This
is done in four stages, which are the pillars of BPM:
Model your processes using a diagram to visualize how they
work. Usually, the notation used is the worldwide standard BPMN (Business
Process Management Notation).
Automate processes using a BPM Suite. There are on-premise
and cloud BPM Suites (like Flokzu)
Measure time and quantity of work done using Key Performance
Indicators (KPI’s), to draw objective conclusions about where and what to
improve.
Introduce improvements and repeat stage one.
What is a business process?
A business process is a sequence of activities that take
place in your company to achieve any of its objectives. Usually, a business
process involves several people who contribute with a particular task. So, to
answer “What is BPM?”, first of all, we need to understand what a business
process is.
Let’s analyze a real-life example. First of all your company
receives a quotation request via email, telephone, website or call center.
Similarly, your salesmen could receive requests. In any case, after receiving
the request, it is assigned to the sales team. A salesman communicates with
customers to understand their needs and build a quotation for them. There are
standard proposals, which go directly to the customer via mail. And there are
complex proposals that require additional approval of commercial managers.
Let’s say that the client can only do three things: buy, reject the proposal or
ask for modifications. Finally, if they buy, the process continues through the
seller to coordinate delivery.
Stage 1 – Modeling a business process
The previous example could be illustrated with a diagram (or
workflow):
Hooray! We have the first version of a workflow for our
selling process. Using a diagram helps us to:
Understand how our process is working and raises questions:
Do we want this logic to complete a sale? Or a different one?
Identify bottlenecks: The Commercial Manager is able to
review everything in time to send to the customer?
Of course, this model is just an example. Probably in
real-life you’d use a standard notation for the diagram, like BPMN (an OMG
standard).
Stage 2 – Process automation
Ok, the diagram is ready, now what? Automate a process using
a BPMS (BPM System/Suite). That means ‘translating’ the process into a computer
system that allows us to automate each process stage.
In our example, once the vendor completes a complex
proposal, it goes to Commercial Manager’s Inbox. As a result, you avoid sending
physical documents or exchanging emails. The BPM Suite “knows” that if it was
marked as complex, it requires Manager’s approval.
The Inbox
The most important concept here is the ‘Inbox’. Users will
find the tasks that have been assigned to them in their Inbox. Once the user
completes the task, it will go to the ‘Inbox’ of the next user
In our example, the proposal will reach the ‘Inbox’ of the
Commercial Manager. Hence, he will have two buttons: ‘Approve’ or ‘Return’. If
he hits “Return” the BPMS will send it back to the ‘Inbox’ of the person who
wrote it. If he hits “Approve”, the BPMS will send the proposal to the client
(via email, for example).
Collaboration
In addition to managing ‘inboxes’, the process automation
allows us to:
Create new instances of processes in different ways. In our
example, create a new quotation request, regardless of their origin (call
center, salesman, etc.).
For each of these instances, facilitate collaboration and
show at which stage is each instance.
Set deadlines for each stage. In our example, we could make
sure that the client gets our quote before a certain time limit.
Most noteworthy, you are storing all instances of the
process in the BPM Suite (in the example, the commercial proposals). As a
result, you are recording the full process instance history (who wrote it, when
it was approved, etc.). And you have centralized all related documentation
(different versions of the proposal, comments, observations, etc.). Thus, in a
single system, we have all relevant information of all commercial proposals.
Forget about having it scattered in countless emails or Excel ® spreadsheets.
Integration
Integrating your processes with other systems is a key part
to properly answer “What is BPM?”. The most common instruments to do it are Web
Services (REST or SOAP) and IFTTT tools (“If This Then That, like Zapier ). As
a result, you can pull and push data to other systems as part of your process.
Furthermore, you can launch other processes, start remote programs, or let
external systems invoke your processes.
Stage 3 – Process analysis
After having automated a process with a BPMS, you need to
identify your Key Performance Indicators (KPI):
How many proposals are at each stage. How many opportunities
at each stage?
Set alerts with deadlines in each stage. How much does the
client have to wait for a quote?
Exactly how much work is each person responsible for. Are we
really swamped in work or just a few stages are stuck and impact on the entire
process?
Measuring tools in a BPM Suite allow us to objectively
analyze how your process is running, for example:
How many applications did I quote the last month?
For which product?
How many ended in a closed sale? for which seller?
How long did the whole process and each stage take?
Is the Commercial Manager a bottleneck?
How long does the Commercial Manager take to review each
proposal?
How many proposals are pending review?
This is “measuring and analyzing” the processes and it is a
key step to answer “What is BPM?”. This way you can know for sure how well each
process is working and where are the problems. As a result, you know where to
use better your resources, time and money.
Stage 4 – Improve and restart the cycle
As important as detecting improvement opportunities, is to
implement them quickly. Cloud-based BPM Suites like Flokzu provides the
greatest agility. They allow you to introduce changes in process definitions
and deploy a new process in minutes.
If you need to develop custom software and make complex
configurations, you lose your ability to respond quickly.
Finally, when you think about “What is BPM?” you also need
to think about agility. Certainly, you need to know how long it will take to
deploy a new process version.
Summary
When a company begins, each process is quite simple. But for
mature companies or growing companies, the question is, can you handle
everything manually? Are you affecting customer satisfaction? Are you able to
scale up?
The answer is obvious: You simply can’t grow if you manage
your processes manually. Tools like the email or Excel spreadsheets are
temporary solutions. Excel spreadsheets become unmanageable and useless.
Something similar happens with the emails. Consequently, you need a more formal
tool to manage them. What is Business Process
Management
So, What is BPM? It is a discipline (methodologies +
technologies) to automate and improve business processes that sustain your
operations. It is based on 4 stages: modeling, automating, measuring and improving.
Cloud BPM Suites like Flokzu helps you to complete improvement cycles in hours
(not days, not weeks).
The example that we presented in this post shows clearly
these effects. Therefore, it’s important to understand that all other processes
in a company eventually face this reality. Almost every process (production,
administrative, or customer-related) could be improved.
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