You can become a full-time blogger, whether you have a lot
of upfront capital to get your blog started or not. It all hinges on the
content management system (CMS) that you choose during the initial stages of
your venture — some offer value for money, and some are far more expensive than
they need to be. By choosing WordPress as your CMS, you will be able to enjoy
the former.
To find out how you can start a WordPress blog while working
with a strict budget, be sure to read on.
Be prepared to set up and host the blog yourself
WordPress is an incredibly cheap CMS — for the most part, it
is 100% free to use. It’s such a cost friendly service because, when you use
it, you have to set up and host the blog yourself. So long as you’re prepared
to do this, you can carry on with this particular venture without unearthing
any nasty surprises at a later date.
Try before you buy
Even after becoming aware of the kind of service that is
offered by WordPress, you still need to ensure that it (and blogging in
general) is the CMS for you. Fortunately, this CMS offers a plethora of ‘try
before you buy’ services, including the risk-free 60-day WPEngine trial. Making
use of this service will allow you to get to grips with this CMS before you
commit to this venture in a financial sense. Internet
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Choose a domain name
Your domain name will be the web address that Internet users
type in to get to your site. It’s incredibly important, then, that you choose a
domain name that says everything there is to say about your blog and its brand.
As important as this step may be, it still doesn’t have to
be an expensive endeavor. On average, domains tend to cost $12 per annum, and
this is always a good starting point to work up from. If a domain-providing
service is offering a name that is well above this asking price, avoid it at all
costs.
Choose a cheap theme
Your blog doesn’t need to be a world-beater right off the
bat, so it’s okay to keep your costs down even if it impacts the aesthetic
appeal of your site during its initial stages. At this point, it’s more
important to get to grips with the CMS rather than actually trying to make your
blog profitable.
This means that you should search the web diligently in
order to unearth the very cheapest themes on the market. Here are a few
cost-effective options that may just suit you, your blog, and your budget
perfectly:
- Skovers
- Ogania
- Medio
- Alfena
- Shop
- Volly
- Hoper
- Sheon
- Helendo
- Elastik
- Toko
- Nimbo
- Blogman
- Marjetka
Start an email list
If you want your blog to bring you profit at some point in
the near future, then you’re going to need to start growing its traffic as soon
as possible. To do this, you’re going to need to start an email list early on
in your venture. By doing this, you will be able to come into direct contact
with your most loyal readers whenever you have new information to share with
them, as each and every one of them will likely check their emails throughout
the course of each day. The best part about this kind of marketing? It’s
completely free. It costs nothing to set up your own email account and to
subsequently spread the word about your blog via it.
Monetize your blog
There will always be people out there willing to pay you for
ad space on your blog (either in the form of physical advertisement space on
your home page, or in the form of backlinks in the written content that you
upload). It’s important that you are open to this kind of external sponsorship,
as monetizing your blog in this way is the only way you are going to make any
profit from it during its startup stage.
There are a plethora of other ways to monetize your blog and
squeeze every last dollar out of it, some of which conclude:
Joining affiliate networks
Writing sponsored posts
Writing books about your niche
Offered products or services relating to your blog’s topic
Focus on SEO for your Blog
In order to attract people to your blog, these people first
need to know that your blog exists. Promoting your blog is, then, paramount.
You should, however, err on the side of caution in this instance, as your
marketing costs could spiral out of control if you’re not careful.
One way to promote your blog in as cost-effective a manner
as possible is to focus your attention on search engine optimization (SEO).
By adhering to the latest of Google’s long list of demands,
you could find your blog rising higher in its ranking and, thus, finding its
way onto your target readers’ screens far more often.
In order to get on (and then stay on) Google’s good side,
you should:
Avoid low-quality links (such as those to spam sites) at all
costs
Make sure you never send your users to missing or broken
links
Stay abreast of your HTML index tags
Ensure that your site is as fast as it can be
Do not keyword stuff
Make sure your site remains organized and de-cluttered
Spread your links
Only ever write content that is search friendly
At some point in your future as a blogger, you may want to
consider investing some serious money into your venture.
During your blog’s initial stages, however, it’s important
that you save money as and when you can. By embracing the bootstrap approach,
you will be able to get used to the demands of WordPress without blowing your
budget on it, which will, in turn, see you have more cash to inject into it
once you are a more accomplished blogger. Digital Marketing Blogs
From trying before you buy to focusing your attention on
your site’s SEO, it’s important that you put all of the above advice into
practice.
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