Sales Training is the fundamental factor that influences a
company’s ability to be profitable, retain staff, maintain client revenue and
build equity within a business. The best Sales
Training Sydney plan will consider the current sales strategy at a
component level, and set a process for continual optimisation of each component
moving forward.
Where to start? Let’s plan to make a sales training plan.
1. Establish a company wide belief and growth commitment
before investing.
These are our company goals by way of market share and
revenue, this is what we are committed to achieving. Salespeople follow like
minded professionals and business who expect to overachieve.
2. Identify prospect pool as a business.
Who are our clients now, who are we targeting for growth.
What industries do we know the cost of our offer far outweighs the cost.
3. Commit to the business and its growth strategy, the
people and the process that are are there to achieve it.
Consider hiring process, the retainer and the subsequent
OTEs. If the OTE does not attract and retain top billers – change it.
4. What is our current sales process workflow.
Lets score each part of the process from lead generated to
closed won lost. Covers prospecting and opportunity management to consultative
selling, negotiation, account development, and sales management.
5. Identify with a view to replicate what is working.
What ‘inhouse methodology’ is converting.
6. Identify and whats failing and why.
Where have we been dropping short Engage sales executives
for their input. To show you belive in them, you must first listen and believe
them.
7. Expect Success.
Marketing is taking a message to a market place to identify
those that need a solution. Sales
Training Melbourne is simply communicating the how and associating a
value proposition. The hard part is done, the solution is built. This is the
fun part!!
8. Listen to sales staff objections.
This is our microphone into the market. What is the market
telling us. It is typically not understanding what is offered and how it will
benefit them. This means we arent’ communication the solution correctly.
9. Unlock the CRM gold. What is the data telling us.
Let’s use what we have as a foundation. Right or wrong we
can prepare for the future by understanding the past.
|