There are many e cigarette brands that are now in this industry that there are in two distinct segments, those that are independently owned and those that are either backed by or owned the big tobacco manufacturers. The independently owned smokeless cigarettes brands have been in the business a longer and almost all of them say that they are not at all worried by the intrusion of tobacco companies into what they see as their domain.

This is because whilst the smaller independent e cigarette firms do not have the large resources that the tobacco manufacturers have, they do have the loyalty and the trust of customers, many of whom claim that the e cigs are now experiencing a much better lifestyle than they were when they were on tobacco cigarettes. And the traditional electric cigarette manufacturers are betting on this loyalty and on this growth pattern that will make them a much better firm and give it a much better tactical advantage over the new entrants.

Proof of this confidence may be connected to claims that there are some of the new entrants want to use a tobacco extract into creating their new brands of vapor cigarettes. Many of the already established manufactures such as White Cloud Electronic Cigarette may consider such statements as the death knell by tobacco companies that are consider such statements and moves as the one thing that sets their products apart and makes them more superior and more unique than what is already on the market. This is designed to make them feel like a more real tobacco cigarette yet this is what the water vapor cigarettes users and vapers want to avoid.