According to many observers the current business environment is highly competitive and there are many companies that are all vying to be recognized as the best their respective fields.  And this also holds true in the electric cigarette industry with the manufacturers all wanting to be the best of their craft. Yet the e cigarettes industry did not exist over a decade ago it has come up to  create more than shockwaves for the tobacco industry which has  annual sales of over $800 billion globally, yet the e cig industry only received $500 million last year. Yet this year it is expected to grow by at least 300% to reach sales of over $1.7 billion. There are those that say this amount should not worry the tobacco industry but then again there is more that is beneath the surface.

The biggest disadvantage that the tobacco industry has is the cancer issue. The tobacco cigarettes have been globally confirmed that they cause cancer and this has been shown by the mandatory signs on the packs. Yet with smokeless cigarettes there has yet to be a single fatality or even a single causality that can be attributed to them. Also another thing is that there has been such an intense effort by anti tobacco activists that insist there must be further pressure placed on the tobacco manufacturers as well as the falling numbers of the cigarettes that are being lit. In fact latest estimates are that there will be at least 2 billion unlit cigarettes in 2013 as compared to 2012.

Whilst it is true that most of those smokers are simply quitting cold turkey, some can be said to be converting to a better and more comfortable smoking option that is being offered by the vapor cigarettes brands like EverSmoke Electronic Cigarettes.