Since 2013, ASTRA has been designing and creating personalised jewellery that allows its wearer to tell their unique stories – in a way that truly sparkles. The designs focus on special moments in a woman’s life, milestones, memories, experiences and new beginnings. As part of ASTRA’s brand concept “Every one has a story”, each piece of jewellery comes with its own individual story, making it a meaningful gift for any occasion. ASTRA jewellery are the perfect gifts for birthday, anniversary, love, bridesmaid party, baby shower party.

To enhance the ASTRA brand concept “Every one has a story”, each piece of ASTRA jewellery is offered with name engraving, and comes with a story card explaining the design and its symbolism, and includes a gift card allowing consumers to add their personal message. All are kept in a stock book-look package.

ASTRA’s handmade necklaces, rings, earrings and bracelets are available in solid sterling silver with 14K gold, 14K Rose gold and rhodium plated. With all designs featuring crystal lenses and sparkling cubic zirconia stones, ASTRA jewellery is made to be lived in, explains James Hu. And that’s why the designs are also 100% waterproof. “Every piece is encased in the highest quality materials to make it through a lifetime of love,” he says. “Your story matters and it should be kept looking special.”

The ASTRA jewellery is priced to be lived in and enjoyed too – designs start from 59 euro. And with options for shape, materials, casings and engraving, ASTRA is an incredible gifting product as well as high-value personal treat for consumers. Consumers have told the company they are impressed by the story and elements of personalisation behind each piece, as well as the competitive price points that make it an ideal gifting product.

For the New Zealand company that won the CMJ Dragon’s Den 2017 in the UK and was recognised by CMJ as the brand with the most commercial potential, ASTRA is certainly fulfilling its promise. ASTRA  is the Winner 2018 UK Professional Jeweller ‘Emerging Jeweller of the Year’ award; the

finalist in the UK Jewellery Awards ‘Brand to Watch’ category 2018; the finalist in 2019 UK Professional Jeweller ‘Personalised Jewellery’ category.

A closer look at the unique ASTRA collections

Every ASTRA design comes with a unique story that speaks directly to the aspirations, life story, passions, milestones and special occasions in women’s lives. Each story is different and, through layering various pieces, the customer can choose the stories that define them or describe who they would like to be.

FAMILY/FRIEND STORY
Keep those close to you even closer with pieces that connect to your loved ones. Collect and style them together to create your unique family story. The collection is perfect gifts for family members and friends at any occasions.

BIRTHDAY STORY
Celebrate special milestones and keep those memories close to your heart. The collection includes meaningful symbolic designs for 18^th birthday, 21^st birthday, 30^th birthday and more.

WEDDING STORY
Capture magical moments on your big day by completing your wedding theme with ASTRA’s colour-themed range – make it a dream and wear these delicate pieces for all to remember.

FAITH/LUCK STORY
Hold close what you believe and value in every moment of life’s journey. Show how much they mean to you with personalised pieces from ASTRA.

LOVE STORY
Show how your love has grown with personalised pieces for each stage – capture something special for you and the person they’re gifted to.

HOBBY/PASSION STORY
Be true to yourself and wear your passion as a reminder of who you are and what you love.

ANNIVERSARY STORY
Celebrate these special milestones with ASTRA jewellery. Reflect on the different ways your love continues to grow and capture it with personalised pieces

Winner of the 2018 UK Professional Jeweller ‘Emerging Jeweller of the Year’ award and finalist in this year’s Personalised Jewellery category, the New Zealand company has already had success around the world. Ladies buy ASTRA jewellery to tell their own story. Men buy ASTRA jewellery for ASTRA jewellery for their wife or girlfriend, mother and daughters.