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| hoc marketing thi khoi nao
1. Gioi thieu
Trong boi canh nen kinh te so phat trien manh me, marketing khong chi la mot nganh hoc hap dan ma con la lua chon chien luoc cho cac ban tre dam me sang tao, yeu thich truyen thong, va co tu duy kinh doanh. Tuy nhien, mot trong nhung cau hoi pho bien cua cac hoc sinh THPT hien nay la: Hoc marketing thi khoi nao? Bai viet duoi day se giup ban hieu ro cac to hop xet tuyen nganh marketing, cung nhu gioi thieu ve chuong trinh dao tao hien dai tai Truong dai hoc Vin University – noi dao tao nhung marketer dang cap quoc te.
2. Marketing la gi?
Marketing la mot nganh hoc thuoc khoi kinh te, chuyen nghien cuu ve cach xay dung, phat trien, quan ly va truyen thong thuong hieu/san pham den khach hang muc tieu. Nganh nay bao gom nhieu mang nhu:
Marketing truyen thong va marketing so (digital marketing)
Nghien cuu thi truong (market research)
Quan tri thuong hieu (brand management)
Quang cao va truyen thong (advertising & PR)
Marketing noi dung (content marketing), truyen thong mang xa hoi…
Sinh vien nganh marketing can co ky nang phan tich, giao tiep, sang tao va cap nhat xu huong lien tuc de dap ung yeu cau thi truong ngay cang thay doi nhanh.
Xem them: VinUni ra mat chuong trinh Thac si Quan ly san pham AI
3. Hoc marketing thi khoi nao?
Tuy theo truong dai hoc va phuong thuc tuyen sinh, nganh Marketing co the xet tuyen nhieu to hop mon khac nhau. Mot so khoi thi pho bien bao gom:
Khoi thi Cac mon Phu hop voi hoc sinh
A00 Toan - Ly - Hoa Tu duy logic, phan tich so lieu tot
A01 Toan - Ly - Anh Yeu thich cong nghe, ngoai ngu
D01 Toan - Van - Anh Giao tiep tot, tu duy sang tao, ngon ngu
D07 Toan - Hoa - Anh Phan tich va truyen thong san pham
C00 Van - Su - Dia Ke chuyen, viet noi dung, hieu biet xa hoi
Trong do, D01 la mot trong nhung to hop pho bien nhat de xet tuyen nganh Marketing, vi mon tieng Anh dong vai tro rat quan trong trong moi truong lam viec hien dai, dac biet la trong linh vuc truyen thong va thuong hieu toan cau.
Xem them: VinUni dat chung nhan QS 5 sao toan dien
4. Hoc marketing tai Dai hoc VinUniversity
VinUniversity la mot trong nhung truong dai hoc tien phong tai Viet Nam trong viec dao tao nganh Quan tri kinh doanh (trong do co chuyen nganh Marketing) theo chuan quoc te. Sinh vien nganh nay tai VinUniversity co co hoi:
Hoc tap hoan toan bang tieng Anh cung giao trinh cap nhat tu cac truong top the gioi nhu Cornell hoac UPenn.
Lua chon chuyen sau vao Marketing hien dai nhu: Digital Marketing, Data-Driven Marketing, Marketing Analytics…
Hoc tap thong qua du an thuc te cung cac doanh nghiep doi tac nhu Vingroup, Google, Deloitte, v.v.
Tham gia trao doi quoc te hoac hoc bong du hoc nuoc ngoai.
Duoc giang day boi doi ngu giao su nuoc ngoai va chuyen gia dau nganh trong linh vuc marketing.
VinUniversity khong chi xet tuyen bang hoc ba hay diem thi tot nghiep THPT, ma con danh gia nang luc toan dien, bao gom ho so hoc thuat, hoat dong ngoai khoa, bai luan ca nhan va phong van truc tiep.
5. Nhung to chat phu hop de hoc nganh marketing
Neu ban dang phan van co nen theo duoi nganh Marketing hay khong, hay xem xet lieu minh co mot so to chat duoi day:
Yeu thich giao tiep, viet lach, va sang tao y tuong
Co kha nang quan sat thi truong, phan tich tam ly khach hang
Dam me cong nghe, mang xa hoi, va xu huong moi
Tu duy chien luoc va nhay ben voi so lieu
Co kha nang lam viec nhom va thuyet trinh tot
Tuy nhien, neu ban chua co du nhung to chat do, dung lo lang! Chuong trinh hoc tai VinUniversity se giup ban ren luyen va phat trien cac ky nang can thiet mot cach bai ban va hien dai.
6. Loi khuyen danh cho hoc sinh THPT
Chon to hop mon phu hop ngay tu lop 10–11 de dinh huong thi dai hoc.
Tap trung nang cao ky nang tieng Anh, vi day la loi the lon khi hoc Marketing, dac biet tai cac truong quoc te nhu VinUniversity.
Tham gia cac hoat dong ngoai khoa, cau lac bo, du an cong dong de ren luyen kha nang giao tiep, lam viec nhom – nhung yeu to rat quan trong voi mot marketer tuong lai.
Tim hieu ky ve chuong trinh dao tao cua cac truong, dac biet la nhung truong co phuong phap giang day thuc tien va ket noi doanh nghiep manh.
7. Ket luan
Nganh Marketing khong chi nang dong, sang tao ma con mo ra co hoi nghe nghiep rong lon trong thoi dai ky thuat so. Tuy theo nang luc va dinh huong, hoc sinh co the chon cac to hop mon nhu D01, A00, A01, C00… de thi vao nganh Marketing.
Tai VinUniversity, sinh vien khong chi duoc hoc ly thuyet hien dai ma con duoc ren luyen thong qua du an thuc te va tiep can doanh nghiep som. Neu ban co dam me voi truyen thong, thuong hieu va chien luoc kinh doanh – Marketing la lua chon dang can nhac va dau tu. |
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