Located in western Jamaica (about 1.5 hours drive from from Montego Bay) Negril's famous Seven-mile Beach is so long it is in two different counties, Westmoreland and Hanover. Negril became the Capital of Casual when hippie tourists discovered it in the 1960s. Today it retains a laid-back charm that is part hippie and part Rastafarian. (Note, however, that some tourists find that the constant approaches of locals peddling marijuana, hair-braiding, and Rasta trinkets, can become a bit tiresome.)