Anyone new to the game might consider Campus Legend, a limited time feature that gets its name from the NCAA Football single-player career mode from Madden 22 coins the back. This version will have college all-star teams composed of former NFL players to gain access to Madden Ultimate Team members. According to EA the inclusion of Campus Legend as a sub-feature of the arcade-quickplay Superstar KO mode has led to a 600% rise in players' engagement with the mode which is seven times the amount of people, or instances of using Superstar KO have happened between August 2020 on Madden 21 and 2021 on Madden 22.

EA also conducted informal polling of Madden players using data collection. Now they know, for instance that the Titans purchase of Julio Jones (and maybe the NFL's loose number rules) have led to Madden players more than doubling their use of the Tennessee franchise. Perhaps the Titans are now sporting more than two times the amount of fans they had last year. The Titans are currently the second-most-used team, trailing only the Lamar Jackson-led Baltimore Ravens. The Jacksonville Jaguars and Chicago Bears have also more than doubled the amount of time they spend on their teams (the Jaguars have almost tripled it) through the drafting of mmoexp mut 22 coins Trevor Lawrence and Justin Fields respectively.