Instagram Engagement : 6 Best Practices That Brands Should Adhere To

The Instagram algorithm keeps changing often, and brands are battling with their full push to favor the algorithm and prove their content visibility. This article explains how to gain more engagement despite the frequent updates of the algorithm.

Post User-Generated Content 

User-generated content is enormously valuable to marketers! This indicates that your brand has established a following of ambassadors eager to spread the word about your company or products to their audiences. As a token of appreciation, you may re-share their original content on your feed. This will motivate other members of your audience to generate their original content about your product and help you save money on marketing.

Create  A Video Strategy

Instagram launched the Reels feature in August 2020 and has promoted Reel production in their algorithm ever since it was launched. This signifies that on average, a Reel will reach a larger portion of your audience than a normal photo post. Reels are not the only video format to consider—Instagram also provides a variety of other video formats, including stories, lives, and IGTV. Your video approach might take the form of a daily video-based Instagram story, three weekly Reels, and one weekly live that could be converted into an IGTV post.

Optimize Your Instagram Profile 

It is crucial to optimize your profile. Like how Google analyses your website to determine the metadescription and keywords, Instagram scans your bio, which helps you rank higher in keyword searches. For instance, the account name you use should preferably mirror the name of your company or industry. For instance, if your own a coffee shop in Grand Rapids, Michigan, you'll want to name your account "Grand Rapids Coffee Shop" or "Grand Rapids Cafe" so that when someone enters "Grand Rapids coffee" in the Instagram search bar, your business will appear in the search results irrespective of your account's handle. The trick here is to explore potential Instagram keywords and then include them in your profile.

Use Hashtags the right way

This is a significant step if you want your content to get seen and generate greater engagement. Choosing the right hashtags for your content might be the variation between plenty of users discovering your content and none. You'll want to utilize a blend of popular and industry-related hashtags and hashtags that are already used in around 10,000 to 500,000 posts; this proves that the hashtags you use in your posts significantly impact your content's exposure. Similarly, it's important to employ a multitude of hashtags to maintain interest. Additionally, you may increase your post visibility if you buy automatic likes for Instagram after publishing new content to your account. If you frequently use the same collection of hashtags, you run the danger of your content getting shadowbanned.

Create Instagram Stories

Stories are not limited to video alone. You may use a combination of images and videos in your stories and incorporate elements such as polls,  quizzes, and questions to keep your followers engaged. By incorporating stories into your brand, you may increase its authenticity and approachability and fill in the gaps between normal feed posts.

Involve Your Audience

Finally, it's important to schedule posts in the best time of your day to connect with people you follow and your followers by likes, comments and shares. Liking is among the easiest methods to convey the message, "I like what you've done."  takes engagement to the next level. It's huge to share someone else's on your Instagram story or to repost on your feed! This behavior communicates not simply "I like this," but also "I believe this adds value."