SEGA did not just wait to attract PSO2 into the west
Their fear is quite legitimate, of PSO2 Meseta contents being altered too much like oriental (SEA) launch, but he does need to see why why it failed in a broader view, not simply only PSO2's case. "We heard a lot of players say they've been waiting eight long years for this launch. [laughs] So we were really happy about that."
SEGA did not just wait to attract PSO2 into the west. Remember that there were plans to localize the match early on, but for one reason or the project was scrapped until recently. The pso2.com webpage was active as early as 2012, showing teasers and other details on the game with a large"COMING SOON" plastered on the page. SEGA announced plans to localize PSO2 only days after the JP launch, expecting to launch in 2013. The page had no upgrades whatsoever and was eventually taken down late 2017. Come last year, all of a sudden SEGA announces PSO2 coming to the west on Microsoft's platform. With a bit of digging, we can piece together what might have occurred.
Making and hosting an MMO is not cheap. Even if the dev work is already done, you still will need to have a translation group, customer supportservers and servers to sponsor the game. What occurred to SEGA they had to cut funding for the localization project? Our first hint is that Atlus was in danger after its parent company filed for bankruptcy back in June of 2013. The enterprise to buy Atlus was none apart from SEGA. Cue the milking of hot names Persona 4 and 3. It could be that the localization job for PSO2 was cut in favor of purchasing Atlus and funding their projects. Regardless of what actually happened, we could see that SEGA has otherwise been on a downward tendency financially over the last ten years. You can take a peek at the published financial reports for yourself. While PSO2 has been one of their most prosperous titles, it doesn't cost as much to keep it in JP compared to hiring a new team and setting up new infrastructure to get it localized. It could be a massive risk for SEGA to try and force the game into the west. The need exists, but with all these foreigners already playing the JP servers, SEGA may have become complacent and decided it wasn't necessary to attempt to create that drive. The failure of the SEA server didn't assist with this choice, even when cause drops upon Asiasoft's poor handling of the game.
We now know that the foreign population on the JP servers is little compared to the population playing the NA servers, but hindsight is 20/20. Talking of 2020, enter Microsoft. A few decades back, Microsoft opens up Azure for gaming. While we do not know who approached who, it is very obvious that there was an agreement between both companies: Microsoft can fund the PSO2 localization job in exchange for SEGA utilizing and analyzing Microsoft's platform. The rest is history. SEGA didn't wait because they wanted to.
I also heard a rumor that the gains out of Alien Colonial Marines were to assist finance pso2 in the West, but everybody knows what happened to that game. Granted, this is only a rumor, so take it with a grain of salt. Wait, if thats true, does that mean we could blame PSO2 NA's original delay on Randy Pitchford!? Because I am all for that! Wait what? I thought that game funds have been stolen to finance Borderlands instead of cheap meseta pso2 the game I heard, that is dumb.