We currently live in a world where social media has become
ubiquitous in our daily lives. From the tweets of Donald Trump to the senseless
Facebook postings of teenagers, social media can be either a blessing or a
curse. What you post on social media will stay with you forever.
The most significant thing to keep in mind when it comes to
social media etiquette comes in the form of a quote by Warren Buffett “it takes
20-years to build a reputation and only 5-minutes to destroy it.” Keep this in
mind when you’re about to post to social media. Ecommerce Web Design San Antonio
When conversing with people face-to-face we expect there to
be a basic level of etiquette. Imagine being introduced to someone through a
mutual friend and that person instantly starts gossiping and ranting about
something they saw on the morning news. Would you want to continue that
conversation or find a way to excuse yourself politely?
If I was in this situation, which I have been in before. I
will politely find a way to excuse myself. The following are 4 essential tips
for proper social media etiquette.
Aside from the obvious aspects of social media, maintaining
an updated profile and separating personal accounts from business accounts,
we’re confident these tips will help put you on the path towards social media
stardom.
1. Social media is an extension of who you are.
Have you ever noticed the way people act in real life is
almost identical to the way they act on social media? Social media is an
extension of who you are and what you represent. Something strange happens to
our brains when we are on social networks. Our logical thinking gets bypassed,
and we begin operating from a subconscious, emotional, and somewhat primitive
mindset. If you are embarrassed by some of the things you do in real life, be
careful because you will more than likely do these things on social media
networks.
2. Interact with your audience.
Nothing is more frustrating and rude than speaking with
someone and being ignored. Social media is the same way. According to
econsultancy.com, 53% of customers asking a question of a brand on Twitter
expect a response within an hour. 72% of people lodging a complaint expect a
response within an hour. Don’t make the mistake of giving people the cold
shoulder on social media, respond appropriately to everything. If you don’t
have the time to do so, hire someone to do it for you.
3. Avoid Spamming
We all remember having a regular phone line in our homes
during the 80s and early 90s and getting those spammy sales calls around dinner
time. It’s annoying and a great way of turning people off. We’ve also received
unwanted emails and social media messages. People can spot spam from a mile
away. When conducting yourself on social networks be of value to people by
offering advice and information they can use, versus attempting to get someone
to try a product or service. When done correctly, people will buy from you when
they are ready.
4. Don’t be greedy or needy.
We are not little children that need attention 24/7. We’re
all adults with busy lives. You can avoid the trap of appearing to be needy and
greedy on social media when you provide value and listen to your followers. You
should avoid chasing people around and asking for shares and likes. It seems
simple enough, but it still happens. If you post something of value and your
followers see it as valuable, they will share it. San Antonio
SEO Expert
Social media can be seen as a double-edged sword. It’s a
communication channel allowing you to reach more people outside of your
physical geographical area. How you choose to use it is entirely up to you. For
better or worse, social media networks are here to stay, and more are coming
online every day. By using common sense and treating people how we would like
to be treated go a long way, especially on social media.
|