Japan Tobacco International (JTI) manufactures and distributes many brands of Cigarettes like Camel Nutty Menthol, Winston, Glamour etc. in Japan has now prepared to buy all the issued shares also known as capital stock of the Zandera Ltd., a UK based firm famous for its E Cigarette brand E- Lites. E Cigarette is an established brand which will be utilized by JT to expand its market now in e cig business.

This trend of buying of giant E Cigarette brands by tobacco giants is not now. Big E Cigarette brands like Green Smoke and Blu Cigs have also been acquired by big Tobacco groups Altria and Lorrilard respectively. Both the brands are very credible brands of E Cigs among other brands. These brands provide its users their products via online as well as retail shop mode. Brands are coming with different designs, styles, and accessories and offer customers several discounts, schemes time to time. Convergence of the experience and popularity of tobacco tycoons and efficiency and products of e cigarette will definitely escalate the brand to maximum heights.

With the increasing popularity of E Cigarette as an alternate to Regular Cigarette, Tobacco giants are realizing that it would be better to move with the trend and they are and that’s why they are also trying their hand in e cig market. They have realized that time may come when regular cigarette market will be overtaken by the e cigarette so its better to take step before its too late.

 E Cigarette brands are spreading with the rate of 10 brands per month and there is no doubt about the popularity of this Vaping product as people are switching to Vapor Cigarette more than ever as it is well known that e cigarette doesn’t burn tobacco and contains a cartridge filled with liquid nicotine also known as e liquid or e juice which comes in different flavors and different strengths.

Many researches are still going on regarding the nature of e cigarettes, various different researches had concluded differently which has not resulted in any specific nature of e cigarette. Many antismoking organizations want e cigarette to be more regulated but due to lack of any potential evidence of e cigarette being very dangerous, its hard for concerned authorities to put regulations on the product. Though due to demand by this sort of organizations Food and Drug Association is taking needed measures to regulate the E Cig market.