The brand name which a trademark can make for itself is an important factor. In the e cigarette industry Blu Cigs has created such a brand name for itself that many e cig users aspire to hold a blu e cig in their hands.  The brand which was founded by Jason Healy who took all the decision regarding production, marketing, almost everything and always leaded the brand at the vanguard. 

No doubt that all that hard work paid off and as a result blu e cig today is widely considered as the best e cigs which are available on the market. Just last year in April, the brand got acquired by Lorillard for a hefty $135 million. There were disappointed users who expressed their disapproval through blu e cig review, the condemnation was reportedly caused by a concern users had that the brand will lose its shine and Jason might step down. That obviously did not happen back then but earlier this year Jason this step down but he did not leave blu cigs but shifted to a consulting role in product development and marketing.

The best electronic cigarette maker is still very much with the company and the brand is still making hugging progress. The initial doubts of blu cigs users were of no avail since the brand is considered the best by a large section of people. Blu cigs continued rein in the domestic market is a sure sign of that.

The owner Lorillard now wants blu to not just remain the best in domestic but expand its horizon and become the best electronic cigarette provider globally. The brisk sale of blu cig electronic cigarette is a sure hint at the probable growth this brand is going to register. The exciting thing would be to see how other top rated electronic cigarette makers follow suit and catch up to blu.