When I have a lot of options then it becomes rather difficult for me to find the best out of the given lot. The more is less syndrome is what I suffer from…I greatly agree with Barry Schwartz that we Americans now have more choices then ever but there is no psychological satisfaction. Every time I buy a product, I do my research, read the reviews, and buy the best but just when I do that, I feel that I am not content with my choice. There is always a feeling that what if I would have explored for more options?

How I see it, there are options within and amongst brands for every industry. Quoting an example of a product I use regularly, electronic cigarette. E cigarette is used by many people I know. The initial days were good old days when there were not many choices available but now it’s a mad scene. There are “n” numbers of brands available.

Like there is a competition in every industry, e cig brands too are competing, every time I go through e cigarette reviews or check a website before I buy electronic cigarette, there is a range of newly introduced accessories, products and I always end up thinking am I using the best e cigs or is it time for me to find the best electronic cigarette and not just go with what I am using right now.

Smokeless cigarette, I prefer to call them that way, reminds me of what I am not doing since it is all vapor. Anyhow, now I have come to realize that this way I can never be content, never be satisfied. So I go through e cig reviews, then I do my own little research and make a list of brands I feel provide the best e cigarette, then I do research on my list of top rated electronic cigarette and choose a brand which suits my need, is not heavy on my pocket, is sound technologically and of course the quality is supreme. I think we can get over the “more is less syndrome” if we do initial research on our own so that we are not left with any doubt later.