One of the hottest pick of investors nowadays is electronic cigarette market. I usually read business magazine and one of the article in it says that there had been a tremendous increase in the number of people investing in these battery operated device. I guess this increment in the investing ratio comes from the popularity of these smoke free devices. Now, more and more people are switching to these smokeless cigarettes in order to live a smoke free life. The top three tobacco cigarette brands and already ventured into this industry by lunching their electric cigarette brand in the market of different states.

The recent company that will join the three giant’s tobacco company in the vapor cigs market is Philip Morris International. While reading the morning newspaper I came across the news that PMI (Philip Morris International) is planning to launch its first water vapor cigarette next year. The sources say that due to the decline in the sales of the traditional cigarettes the brand decided to endeavor into this industry. Two of the big manufacturer of the tobacco cigarette also said that there will be a decline in the sales of traditional cigarette internationally by 3%. 

I guess 2014 would be the year of investments as various big celebs and manufacturer will be going to invest in the e cig market. As a result of which the smokers like me will be availed by more choice and cheap e cigarette. You can easily relate it because the global e cigarette sale would roughly reach the mark of $2 billion by the end of this year. I know that it is quite small value when compared to traditional cigarette but it is making the tobacco cigarette industry suffer.