Lately, I have noticed that the emergence of many big names in the electronic cigarette industry has heated up a competition in the industry to become the best electronic cigarette brand. These entries have given a tough competition to those who exist, entered or planning to enter. I heard the most of the talks about Altria Group, the maker of Marlboro cigarettes which has already entered with a new electronic cigarette brand. Needless to say every electronic cigarette brand is entering in the industry with an aim to establish its leadership.

This battery operated device has not yet regulated by FDA but regulators are making every possible effort to impose strictest regulation on it. I believe due to lack of report on safety and health impact of electronic cigarettes has stopped FDA to reach to some valid conclusion. This is a very strong point that electronic cigarette is going to regulate but this has not stopped brands from entering in the industry.

Even few state governments have banned electronic cigarette like New Jersey has banned e cigarette in public places and workplaces since 2010. But it looks like a lot of competitors have entered or all set to enter. I feel that still best electronic cigarettes are having more impact on users and more hold in market due to which number of vapers are continuously increasing. The best part is that users have opportunity to customize the e liquid ingredients as per their choice.

E cig liquid or e juice is like fuel to electronic cigarette which are present in e cig cartridges. The flavored cartridges with different strengths of nicotine are the chief ingredients of e cigarette liquid. Due to these coveted features, electronic cigarette industry has become a hot investment trend and has huge potential of growth and expansion which has apparent to many. And electronic cigarette makers are doing every possible thing before the FDA steps in and pronounce its verdict.