One of the elements that has been instrumental in creating the e cig brand that is highly rated is in the art of finding what the clientele wants and going about to address that need. This is why V2 Cigs is considered one of the power houses of in the vaping world as they have come to be able to find a niche in the market and exploit it effectively as they want the title of best electronic cigarette 2013. This has been proved by their Vapor Couture brand. This is a women specific brand that is aimed at the fairer sex. This has been made as there has been a trend that majority of the smoking brands just make their products with a one size fits all approach, thus forcing everyone to conform to a single product variation. The Vapor Couture differs from the regular e cigarettes by having a different build and feels and looks to them. This was achieved by creating them in the slimmer and lighter approach by V2 Cigs. They sought to make them more appealing to the slimmer hands of women and they made them lighter so that they would not have the same bulky weight that many women had been complaining of in the early days of vaping. They went further and created a Vapor Couture exclusive accessories range that is also made with the feminine client in mind thus cementing their claim of being the maker of the best electronic cigarette.

Based on the high sales that they have been receiving as well as the comments that users of this brand have been posting on the V2 Cigs forums, it is no reason to doubt their aim of becoming the best electronic cigarettes manufacturer and they are well on their way to becoming that. This was all achieved by following the classic marketing principle of indentifying what the client wants and going about to provide it as they go about becoming makers of the best e cigarette for ladies.