The basic rule with smoking was that it was a one size fits all product and it was seemingly unaware of the needs and the requirements of the various smokers around the nation this approach was changed and challenged by the electric cigarette, which ushered in a new wave and a new method of smoking that was considered to be not only original by more comfortable and more unique to each and every single smoker. The basic concept of the average e cigarette is that the smoker will be inhaling nicotine infused heated water vapor that will be flavored and his is without all the aspects of the tobacco smoking such as many of the over 4000 toxins that are common in tobacco smoking.

The element of customizing of the e cigs exists on almost every level from the taste/ flavor, to the nicotine level. Even to the appearance. The customer can decide which flavor they want apart from the usual tobacco taste, there are others ranging from the candy flavored ones such as cotton candy and chocolate to beverages such as café latte to cola and even fruit flavors like peach and melon. The added bonus is that the same flavor that the smoker will inhale is the same fragrance that those around him will smell as he exhales from his smokeless cigarettes.

The varying nicotine strengths of the vapor cigarettes have also created a great trend as a smoker / vaper will be able to decide on the strength that they feel is best suited for them. Many manufacturers like EverSmoke would have these usually are in the range from 2.4% to 1.8% to 1.2% to 0.6% and finally a nicotine free flavor. Thus the range of customization and making smoking a truly unique experience has finally been satisfied by the e cigarette and this has been one of the biggest advantages that it has over the tobacco variant.