| *Dancehall artiste Serani who is currently enjoying attention on
Billboard’s R&B Hip Hop Singles chart with the hit No Games, joins
a list of Jamaican dancehall artistes who recently starred in a new
advertising campaign for Coke Zero.
According to Christopher Hardy, Country Manager for Coke Zero
in Jamaica, the entertainers were selected because of their connection
with the core market, teenagers.
Said Mr. Hardy ‘The entertainers were selected for the
campaign based on the kind of energy that they bring, they are also
doing well on the charts in Jamaica and the Caribbean, and they were a
big hit with the teenagers on the recently held school tours in
Jamaica’.
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