The Olympic sprints champion had a photo shoot featuring top Italian designer Gucci and German sportswear company Puma’s clothing in a penthouse condo at the residences at the Inter Continental in Boston on Sunday seeking to sign further lucrative contracts in his bid to top $10 million (Sh780 million) in earnings for a year.

With hip-hop music plays in the background, Bolt’s agent Ricky Simms, Puma representatives and other Jamaican sprinters roam around when Bolt emerges from a back room with a snug-fitting, 80s-style leather jacket and jeans, the Boston Globe reports.